A Cleveland telecaster claims sizeable convergence dollars with a timely travel promotion. Read more »

A Motor City broadcaster turns to User Generated Content to drive online revenue. Read more »

The local CW affiliate in Big D made some hay with this imaginitive promotion. Read more »

A Delaware broadcaster leverages its news chopper for news leads. Read more »

A Medford station rakes in the revenue with a user-generate ad contest. Read more »

A South Carolina telecaster strikes online gold even in the off-season by streaming the archived news conferences of a legendary football coach. Read more »

Did you catch this survey a few days ago? It describes a group of underserved web users, who sound suspiciously like yours! Read more »

A local Minnesota television station leverages its vast recipe archive to land an online sponsor. Read more »

A cost-conscious Chattanooga channel taps into local DJ talent to promote its local weathercasts. Read more »

A Richmond telecaster unearths construction dollars with an on-air/online sales initative. Read more »

A Little Rock telecaster tenders an Internet initiative as timely as that tax bill you've yet to address. Read more »

A local Nebraska broadcaster turns to a regional restaurant chain for some quality online content. Read more »

A local Syracuse TV station lends its good name to a special promotional offer. Read more »

Here's an online mall promotion that any local station can embrace. Read more »

An Indianapolis TV station has discovered a lucrative source of local content "just over the county line." Read more »

What's the ultimate TV contest prize? For one Canadian telecaster, it's a blind date with a hunk-to-be-named-later! Read more »

Pittsburgh's CW is the perfect online partner for a local university's recruitment campaign. Read more »

A long-running local TV movie host cranks out plenty of original material for the station's website as well. Read more »

An Atlanta TV website builds out a Special Section that both entertains and informs. Read more »

Broadcasters take note. EveryBlock is invading your turf. Read more »

A Hattiesburg broadcaster bagged some big bucks with its Big Buck Board campaign. Read more »

Increase your knowledge of search engine marketing with this informative online supplement from the publishers of Ad Age. Read more »

A Missouri broadcaster extracts some Internet only revenue with a "Biggest Smile" promotion. Read more »

A Philadelphia telecaster get good mileage from an interactive web contest. Read more »

A new study reveals another year of solid growth for online video. Read more »

A Boston TV website provides a fully fleshed out movie page for its online users. Read more »

Online safety is the focus of one Alabama telecaster’s grass roots community campaign. Read more »

Online church directories have proven profitable for many local broadcasters, especially those doing business in the Bible Belt. Read more »

More good news for your local web sales efforts! Read more »

Local athletics are well-funded in one Mississippi town thanks to the efforts of a community-minded car dealership. Read more »

The timing of the writer’s strike is momentous or so believes Diane Mermigas in her latest ON MEDIA blog in MediaPost. Read more »

A South Carolina broadcaster deploys photos of newborn babies to interest online users in a blue chip advertiser’s website. Read more »

An Indiana broadcaster taps an institutional advertiser to sponsor a sure-fire on-air/online feature. Read more »

In the December issue of OMMA, author Susan Kuchinskas details the 10 Things You Need to Know about Consumers. Read more »

Spread the word: TV Marketing Weekly is now Online TV Marketing. Read more »

A New England telecaster taps into the long tail of the Internet to help local homeowners. Read more »

A New York State broadcaster uses blogging tools to spread the word about the impending DTV transition. Read more »

Two Illinois telecasters have made video the focal point of their sponsored online directories. Read more »

A Wichita broadcaster is taking it to the streets backed by a unique sports sponsorship. Read more »

Consumer education is a powerful marketing tool for one Grand Rapids TV advertiser. Read more »

It’s September and once again the footballs are flying. Read more »

KASN/Little Rock MINORITY HEALTH TODAY An Arkansas broadcaster joins hands with a state government agency to telecast an ongoing public affairs series. SCENARIO The... Read more »

DREAM BIG A small market TV station challenges its viewers to dream big. SCENARIO In small TV markets, broadcasters don’t necessarily need to have a major team to support a... Read more »

A Pennsylvania broadcaster tries to turn a buck or two from timely web content targeted specifically to local deer hunters. Read more »

What’s Twitter and why is one New Mexico station making promotional hay with it? Read more »

A Los Angeles TV station supports its NBA franchise with a season long prize giveaway. Read more »

Information about wine is pouring from the web pages of one local Miami TV website. Read more »

How will media companies fare if the economy turns sour? Diane Mermigas suggests some possibilities. Read more »

Who could resist a promotion involving cute cuddly babies? Certainly not several local Arkansas sponsors! Read more »

Where do industry leaders believe our business is heading? A recent Accenture survey provides many clues. Read more »

Consumer-generated video has opened the floodgates for new and inventive local TV station promotions. Here’s an example from one Rapid City telecaster. Read more »

At local TV stations, on-air inventory is generally included in most online sales packages. Here’s one that isn’t. Read more »

Nearly 3 out of every 10 adults have visited a local TV website within the last 30 days. Read more »

Commercial production houses beware - a Milwaukee telecaster has teamed with a local radio station to seek out the best user-generated promotional ads. Read more »

A Tennessee telecaster does a deep dive into localism with an entertaining on-air/online feature. Read more »

A Bowling Green broadcaster can differentiate its Radar from any other in the market SCENARIO In the never ending battle for TV ratings, local television stations have an assortment... Read more »