Story Created:
Nov 28, 2008 at 5:26 PM CST
Story Updated:
Dec 27, 2008 at 11:36 AM CST
Local television stations have learned to be great cheerleaders for their markets. They truly excel at tapping into their community's sense of pride.
Example: In Oklahoma City, KOCO-TV (ABC) is celebrating life in the Sooner State with its Believe in Oklahoma community campaign.
The campaign has both on-air and online components.
On-air the station has produced a series of feel-good news stories about local people and organizations.
Sample stories include:
- A famous astronaut coming back to the state to encourage kids to take up science
- Some homegrown celebrities lending a hand at the local food bank
- A local classroom welcoming an area soldier who left the state to fight for his country
Dozens of these on-air reports are repurposed online and converted into a sales vehicle for koco.com.
Sponsors include:
- Devon Energy
- Delta Dental of Oklahoma
- OKC Metropolitan Association of Realtors
- MECU Believes in Oklahoma
- Aduddell Development Group
Each sponsor is identified as a business that believes in Oklahoma and each receives logo placement, a thumbnail description and a link to their website.
A video player on the Believe in Oklahoma page also gives each rotating sponsor an opportunity to assert why they believe in Oklahoma.
ONLINE SPIN
Although the state of Oklahoma officially celebrated its centennial in 2007, KOCO-TV has kept the party going by extending its Believe in Oklahoma campaign.
Community pride is always a surefire way to grab a TV audience as well as entice community-minded sponsors like the blue chip advertisers listed above.
Furthermore, there is no shortage of heart-warming stories in any DMA. That means stations like KOCO can keep this franchise fresh for years to come.
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