The TV Guru - Home http://www.thetvguru.com/home RSS Feed for The TV Guru - Home en-us Mon, 26 Jan 2009 04:38:33 GMT SHARE OF VOICE - WNBC New York http://www.thetvguru.com/home/37857039.html A primary sponsor of a New York City website uses a large dose of interactivity to get its message across. GROW ZONE - WTKR Norfolk http://www.thetvguru.com/home/37073459.html A Norfolk nursery grows its local brand on the multiple platforms of an area TV station. BELIEVE IN OKLAHOMA - KOCO Oklahoma City http://www.thetvguru.com/home/35233474.html An Oklahoma Broadcaster turns community pride into online dollars with a sponsored community campaign. SENIOR SMART - KGTV San Diego http://www.thetvguru.com/home/28362469.html A San Diego broadcaster targets online advertisers with a senior-centric content section. RESPONSIBILITY MATTERS - WPMI Mobile http://www.thetvguru.com/home/28359404.html An Alabama broadcaster partners with the King of Beers for some decidedly non-traditional revenue. FRIDAY FOOTBALL FEVER - WMC Memphis http://www.thetvguru.com/home/27333644.html A fast food sponsor owns the online prep football coverage in one Tennessee market. OBITUARIES - WWNY Watertown http://www.thetvguru.com/home/22700499.html An upstate New York broadcaster provides targeted leads for a local advertiser by publishing local obituaries. GOOD KARMA - Citytv Toronto http://www.thetvguru.com/home/19162309.html A Candian group broadcaster teams with a internationally-recognized sponsor for an engaging multi-platform advertising campaign. LOUISIANA'S GAS STATION - KTBS Shreveport http://www.thetvguru.com/home/24135394.html A pair of Louisiana telecasters are pumped about their latest on-air/online promotions. GOING GREEN CHAMPIONS - WHIO Dayton http://www.thetvguru.com/home/20004714.html A Dayton broadcasters' green campaign focuses on the human interest element.